While the pork industry has seen various changes in the last several decades, it appears that structural change and the resulting changes in marketing have been accelerated. Producers, as well as processors, operators, and retailers, face new issues daily, including consumer demands, food safety, product quality, product traceabil-ity, and other issues. Marketing of pork and pork products in the United States and internationally is very complex and dynamic and will continue to be a major part of U.S. agriculture.

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