Far too many people in animal industries and in academic animal science have failed to attend to the many signs that society is seriously concerned with animal treatment in agriculture, preferring to believe that these concerns are the sole purview of extremists and will go away if ignored. All evidence indicates that this is not the case and that if agriculture is to maintain its autonomy and avoid onerous legislation penned by concerned but agriculturally naive citizens, it must temper its quest for efficiency and productivity by a return to the principles of animal husbandry. Any profession or subgroup of society allowed the freedom by society to pursue its goals in its own way must always be able to assure society in general that its activities are in harmony with consensual social ethical concerns.

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