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Reproduction management includes using existing technology, being aware of horizon technology, and predicting how new developments can be used to attain desired goals. Responsibilities of the manager are increasing exponentially and include choices not directly related to production. These include environmental and ethical issues, political decisions, international market and production changes, population growth and consumer attitudes, and pressures from various advocacy groups. But goal setting and attainment will be the key to successful reproduction management in beef cattle.

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