International Pork Product Marketing

The U.S. Meat Export Federation (USMEF) has been conducting promotions for U.S. pork since its inception in

1976. Today, USMEF has over $7 million committed specifically to promote U.S. pork worldwide. Some of these funds are used for traditional promotions (in-store retail promotions, menu promotions, seminars), while other funds are used to address market access issues and for research to determine market conditions for American pork products. Some funds are also used for administrative support for these promotions. As a result of this decades-long commitment to U.S. pork, exports have risen from 142,000 metric tons in 1980 to 728,500 metric tons in 2002. Meanwhile, the value of U.S. pork exports has jumped from $233 million in 1980 to $1.5 billion in 2002.

Up until 1991, the United States was a net importer of pork. Since then, exports have grown steadily and now represent a greater percentage of total pork production than imports. Every year, record exports are recorded and now represent over 8% of total pork production. This change has come about only because of a concerted commitment on the part of the U.S. pork industry to provide a product that fits global customers' needs for quality and safety. The United States is also viewed as a reliable supplier, with its animal disease protection and surveillance programs in place.

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