Introduction

Marketing is defined as the transfer of a product from a seller to a buyer. In egg marketing, this may be as simple as the sale of a dozen eggs from a production farm to a neighboring resident or as complex as selling a shipload of eggs transported halfway around the world, processed, and sold with all the associated regulations and certificates of quality and food safety assurances. Countries establish their own marketing systems based on the demands of the public and the costs of such requirements. Consumers of eggs in Third World countries are more concerned with whether they can afford a product than whether the eggs had been produced and processed under a long list of regulations, which collectively adds to the cost of the product. On the other hand, consumers in industrialized nations demand that eggs meet all the specifications for quality, size, and food safety, and price becomes less of a limiting factor relative to their consumption.

The marketing of eggs throughout the world is complex and varies because of local customs, the prices of competing protein foods, the availability of refrigeration, the proximity of production areas to consumer marketplaces, the existence and nature of regulatory agencies, and the ability of the consumer to pay for multiple price markups. Various aspects of marketing that are recognized as critical in the United States, for example, are not even considered in many regions of the world. Because of the major differences in marketing methods between countries, the emphasis of this article will concentrate on practices used in the United States.

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