Meeting Consumer Demands

Global meat consumption has and will continue to rise as the level of consumer affluence increases. Currently, pork has established itself as the international meat protein of choice, capturing more than 40% of the global market share. In an attempt to capture a greater share of the national and international consumer dollar, packers are now providing incentives to producers whose livestock meets the stringent demands of many niche and Asian markets. Additionally, a combination of sound scientific practices, further processed items, and innovative packaging systems now provide the consumer with many alternatives when selecting pork in the retail setting. Given that consumers currently demand a product that is both excellent and convenient, the pork industry has recently focused much of its research, product development, and marketing attention on precooked and micro-wavable items.

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