Retailing Institutional And Breaker Marketing

The American Egg Board estimates that approximately 55% of the U.S. production of table eggs is marketed to the consumer through various retail store groups, mostly through supermarket chains with stores located in multiple states. Smaller independent grocery stores and convenience stores make up the remainder.[5]

Prices in supermarkets tend to be more stable than farm or wholesale prices due to less frequent responses to market changes. Supermarkets in different regions have distinctly different markup policies for eggs.

Institutional marketing (sales to restaurants, hospitals, schools, etc.) accounts for about 14% of total table egg sales. These are noncartoned eggs (loose) packaged in half-case (15 dozen) or full-case (30 dozen) cardboard containers.

Eggs for the breaker market (used for further processed products) are estimated to be about 30% of the total (2000). Much of the production of broken-out eggs is located in the Midwest region of the United States where egg production costs are the lowest. Specialized farms break 100% of their production for this use.

0 0

Post a comment