Info

Strategic alignment

Yes, 4+

Supportive 3+

Neutral 2+

No, 0

Novel science

4+

3+

2+

1+

Market attractive

High 4+

Medium 3+

Low 2+

Poor 1 +

Competitive advantage

Strong 4+

Moderate 3+

Some 2+

Equal 1 +

Resources available

R&D Yes 4+ S&M 4+

4+ 2+

2+ 4+

Low 2+ 2+

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