Summary of Research and Development Approaches

A complex matrix exists in the industry for research and development that incorporates diverse groups at all stages of product evolution which can be called portfolio management (Fig. 1.38). A myriad of research technologies need to exist (e.g., genomics, medicinal chemistry, and transgenics). Also, standard product development functions in both research and development areas are required (e.g., toxicology, pharmaceutics/formulations, process engineering, and regulatory affairs). Marketing engagement is needed for strategic leadership and their product and health care data and planning. Integration, communication, collaboration, prioritization, and guidance are absolute requirements, which also demands planning, tracking, and decision making. Project management appears at the head of this matrix, in order to pull it all together and keep it progressing to the ultimate outcome of approved new products.

How can we describe success in R&D? The operational paradigm for R&D ("P to the eighth power") includes six key sets of factors that lead to product approvals and the portfolio. A recent pharmaceutical conference of industry leaders in 2004, organized by R&D Directions trade group, focused on research success factors; presentations were made by senior research leaders and senior portfolio planners from, for example, AstraZeneca, Lilly, Pfizer, Novartis, GlaxoSmithKline, and

Final Product

Fig. 1.38. Portfolio Planning in R&D (Copyright 2006 from Encyclopedia of Pharmaceutical Technology, 3rd Ed by Swarbrick. Reproduced by permission of Routledge/Taylor & Francis Group, LLC)

Final Product

Fig. 1.38. Portfolio Planning in R&D (Copyright 2006 from Encyclopedia of Pharmaceutical Technology, 3rd Ed by Swarbrick. Reproduced by permission of Routledge/Taylor & Francis Group, LLC)

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Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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