One important reason for the increasing consumption of soft drinks is availability. Historically, soft drinks were made at home, or close to home, and by the early 1800s, many cities had choices of several purveyors. Even before the advent of bottled product, soda fountains were common in drugstores, candy shops, and saloons. As the industry grew in the later nineteenth and early twentieth centuries, mobility increased, bottling "pop" became common, and bottlers did their best to make it available in grocery stores, gas stations, and corner stands. Now you can buy soft drinks from convenience stores, fast food counters, and the ubiquitous vending machines. Of course they are available on the Internet! Increasing availability is a corporate marketing priority, and the competition is fierce.

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