1. E. J. McCarthy, Basic Marketing, Richard D. Irwin, Inc., Homewood, 111., 1990, p. 8.

2. R Kotler, Principles of Marketing, Prentice Hall, Inc., Engle-wood, N.J., 1989, p. 5.

4. A. Ries and J. Trout, Marketing Warfare, McGraw-Hill Inc., New York, 1983.

5. M. Porter, Competition in Global Industries, Harvard Business School Press, Boston, 1986.

6. J. Stanton, "2001: A Food Odyssey," HEIB, 1990

8. H. Boyd, Marketing Management, Richard D. Irwin, Inc., Homewood, 111., 1990, p. 22.

10. L. Haugh, "Defining and Redefining," Advertising Age, M-44 (Feb. 14, 1983).

11. J. Dagnoli and L. Freeman, "Marketers Seek Slotting-Fee Truce," Advertising Age, 12 (Feb. 22, 1988).

12. Donnelly Marketing, 12th Annual Survey of Promotional Practices, Stamford, Conn., 1990, p. 3.

13. R. Gibson, "Kellogg Shifts Strategy to Pull Consumers In," The Wall Street Journal, Jan. 22, 1990, p. 131.

16. B. Bagot, "1990 Industry Outlooks," Marketing and Media Decisions, 33 (Jan. 1990).

17. W. Wilkie, Consumer Behavior, John Wiley & Sons, Inc., New York, 1990, p. 492.

18. D. Lehmann, Market Research and Analysis, Richard D. Irwin, Inc., Homewood, 111., 1989, p. 3.

John L. Stanton Richard J. George Carol A. Gallagher Saint Joseph's University Philadelphia, Pennsylvania

See also United States food marketing system in the Supplement section.

Homemade Pet Food Secrets

Homemade Pet Food Secrets

It is a well known fact that homemade food is always a healthier option for pets when compared to the market packed food. The increasing hazards to the health of the pets have made pet owners stick to containment of commercial pet food. The basic fundamentals of health for human beings are applicable for pets also.

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