Business And Trends

Of the salted snacks, potato chips have the greatest share of the market, followed by corn and tortilla chips, nuts, dried fruit, popcorn, extruded snacks, meat snacks, pretzels, and granola. Estimated sales (2) for representative items are found in Table 1. The strong growth of the popcorn sector is directly attributable to microwave popcorn sales. Tortilla and corn chips have shown sales growth in each year from 1978 to 1989. Total sales have more than doubled in that period. During the mid-1980s granola product sales climbed to $439 million but have been declining since. Currently, dried fruit snack sales are increasing, presumably due to their wholesome image. There also has been a sharp increase in imported items and healthful products. Rice cakes have had a strong market impact because they are low in salt, fat, and calories. In addition, there has been a proliferation of miscellaneous items including flat breads, plantain and apple chips, bagel crisps, and sourdough bread crisps.

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