Economic Aspects

Chocolate consumption (wholesale Dollar value) on a global basis was approximately $23 billion in 1992. In the United States, Hershey, Mars, and Nestlé control about 70% of the market.

The leading chocolate companies continue to pursue a global confectionery business strategy with an increase in the early 1990s of confectionery business activity in the Eastern Bloc countries, Russia, China, and South America. Generally, as per capita income increases, chocolate consumption increases and sugar consumption decreases. Consumer demographics, the declining child population, and the increase in consumer awareness of health issues play important roles in the economics of chocolate consumption. Chocolate confectionery business trends during the early 1990s include product down-sizing leading to snack size finger foods, increased emphasis on specialty chocolates with concentration on dessert chocolates, and chocolate brand equity spread into beverages, baked goods, frozen novelties, and even sugar confections.

Making Chocolate 101

Making Chocolate 101

If you love chocolate then you can’t miss this opportunity to... Discover How to Make Homemade Chocolate! Do you love gourmet chocolate? Most people do! Fine chocolates are one of life’s greatest pleasures. Kings and princes have for centuries coveted chocolate. Did you know that chocolate used to be one of the expensive items in the world, almost as precious as gold? It’s true!

Get My Free Ebook


Post a comment