Info

Campbell Soup Company

Note: For a one-year time period ending in June 1989. Total advertising expenditures for prepared foods for this time period was $1.2 billion.

Note: For a one-year time period ending in June 1989. Total advertising expenditures for prepared foods for this time period was $1.2 billion.

marketing is its flexibility, as it provides immediate feedback that helps salespeople adapt to the current situation.

In total there are more than 11 million consumer salespersons in the United States, with another 9 million salespersons in the industrial marketing area. How important are salespersons? One study, for example, found that executives of industrial firms rated the sales function as 5 times more important than advertising in their marketing mixes; for consumer durables marketers, sales was rated 1.8 times as important as advertising, while for consumer nondurables, advertising and person selling were rated as about equally important (17).

The basic steps of personal selling are as follows; prospecting, planning sales presentations, making sales presentations, and following up after the sale. Prospecting involves following all the leads in the target market to identify potential customers. Once the prospect has been located, it is necessary to make a sales presentation that is the salesperson's effort to make a sale.

Fantastic Organic Food Facts

Fantastic Organic Food Facts

Get All The Support And Guidance You Need To Be A Success At Utilizing Organic Foods. This Book Is One Of The Most Valuable Resources In The World When It Comes To Getting The Right Information About Eating Healthy With Organic Food.

Get My Free Ebook


Post a comment