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Source: Ref. 1.

to attract health-conscious consumers, and the exotic and ethnic products supply follows the needs of foreigners and experiences made on vacations all over the world. A new dimension arises, when extrinsic properties like environmentally friendly production and sustainable farming as well as social responsibility of companies become quality criteria. A consumer-oriented food development is growing in Germany, relatively new in the branches of fresh produce. Sensory science and consumer research assess the known and unknown desires of the consumer and replace the sole view on a product's properties (3-6).

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