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"Labour Force Survey.

''Value added in the value of the product sold by a firm or industry less the value of the materials purchased and used by the firm or industry to manufacture the products. "Includes fish.

^Preliminary for 1996 principal statistics and 1997 trade statistics. Source: Ref. 1.

"Labour Force Survey.

''Value added in the value of the product sold by a firm or industry less the value of the materials purchased and used by the firm or industry to manufacture the products. "Includes fish.

^Preliminary for 1996 principal statistics and 1997 trade statistics. Source: Ref. 1.

About 40% of agricultural production is exported in raw form, and 12% is either sold directly to consumers or sold for nonfood uses. The remaining 45% is marketed as processed food through the food and beverage processing sector, which supplies more than 80% of the food consumed in Canada (Fig. 2). The sector accounted for 44% of agricultural and agrifood product exports in 1996, up from only 32% in 1988. Increasingly, international and domestic markets are characterized by trade in higher-valued products.

As a result of increased market globalization and freer trade, Canadian food and beverage processing firms, which were characterized as being big in a small market in the 1980s, are now rather small in a global market.

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