Location

The PDP is considered the area of the package that is most likely to be displayed, presented, or examined by the consumer at the point of sale. The PDP may be a spot label on a package surface, or it may be the whole surface. On jars and bottles, a spot label on the lid may be used for the PDP. A header strip attached across the top of a transparent or opaque pouch that contains no other printed or graphic material may serve as the PDP.

It is acceptable to include more than one PDP on a package design, but when this approach is used, all of the mandatory information must be duplicated in full.

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