Marketing Mix The Four Ps Product

In the area of food marketing, a product can be described as the need-satisfying offering of a firm. Because consumers are buying satisfaction, companies must be concerned with product quality. From a marketing perspective, quality means the ability of a product to satisfy a customer's needs or requirements. The product area of the four P's is concerned with developing the right product for a specific target market. A product can either be a physical good, a service, or a blend of both. Products in the food industry are usually limited to consumer or industrial products. Consumer products are those products meant for the final consumer. Industrial products are products meant for use in producing other products.

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The Mediterranean Diet Meltdown

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