Marketing Strategy

Marketing strategy is how food marketers get from where they are to where they want to be. Many people confuse marketing strategy with simply beating the competition. However, marketing strategy is serving customers' real needs. Competitive realities are what possible strategies are tested against. Marketing strategy involves manipulating the marketing mix in the context of environmental variables to satisfy the needs of the target market. The target market is a fairly homogeneous (similar) group of customers to whom a company wishes to appeal. The marketing mix represents the controllable variables the company manipulates to satisfy the target market. The marketing mix is made up of four basic variables generally known as the four P's product, place, promotion, and price.

Living Gluten Free

Living Gluten Free

A beginners guide that will reveal how living "G" free can help you lose weight today! This is not a fad diet, or short term weight loss program that sometimes makes you worse off than before you started. This is a necessity for some people and is prescribed to 1 out of every 100 people on earth by doctors and health professionals.

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