Marketing Strategy

Marketing strategy is how food marketers get from where they are to where they want to be. Many people confuse marketing strategy with simply beating the competition. However, marketing strategy is serving customers' real needs. Competitive realities are what possible strategies are tested against. Marketing strategy involves manipulating the marketing mix in the context of environmental variables to satisfy the needs of the target market. The target market is a fairly homogeneous (similar) group of customers to whom a company wishes to appeal. The marketing mix represents the controllable variables the company manipulates to satisfy the target market. The marketing mix is made up of four basic variables generally known as the four P's product, place, promotion, and price.

Homemade Pet Food Secrets

Homemade Pet Food Secrets

It is a well known fact that homemade food is always a healthier option for pets when compared to the market packed food. The increasing hazards to the health of the pets have made pet owners stick to containment of commercial pet food. The basic fundamentals of health for human beings are applicable for pets also.

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