Other Considerations

In developing a food package, it is necessary to select the packaging machinery that is most suitable for the food product. The selection depends on the nature of the food product to be handled (size, form, flow behavior, moisture content, or fragility). The selection also depends on the speed and versatility of the packaging machinery. Speed is essential for high-volume production, and versatility is essential for production operations that require frequent changes in the package size or product.

In most cases, economic considerations determine the success or failure of the food package. The total cost is derived from material, processing, distribution, waste disposal, promotion, and research and development. Marketing research is needed to identify product life cycle, establish pricing and distribution policy, and project the potential market volume of new products. Good packaging graphics are also needed to attract customers, communicative value, and create the desire to purchase.

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