Phase IConsumer Marketing

The purpose of this initial step in the ration-development process is to identify potential items or ration concepts that match customer interests and requirements. It uses focus group testing, product profiling, marketing analyses, and food-preference surveys to define for the product developer what the military user would like in the ration. This phase of the testing program emphasizes that the military consumer is a customer who cannot be treated as a passive recipient if rations are to be successful products.

Homemade Pet Food Secrets

Homemade Pet Food Secrets

It is a well known fact that homemade food is always a healthier option for pets when compared to the market packed food. The increasing hazards to the health of the pets have made pet owners stick to containment of commercial pet food. The basic fundamentals of health for human beings are applicable for pets also.

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