The fourth P a food marketer must be concerned with is price. When a company sets a price, they must take into consideration the kind of competition in the target market and the cost of the whole marketing mix. Other considerations to be made in pricing decisions are customer reaction to possible prices, current practices as to markups, discounts, and other terms of sale, and finally, legal restrictions on pricing. Price is an important consideration in food marketing because if a customer will not accept the price, all of the planning decisions and efforts could be wasted.

Berry Boosters

Berry Boosters

Acai, Maqui And Many Other Popular Berries That Will Change Your Life And Health. Berries have been demonstrated to be some of the healthiest foods on the planet. Each month or so it seems fresh research is being brought out and new berries are being exposed and analyzed for their health giving attributes.

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