The fourth P a food marketer must be concerned with is price. When a company sets a price, they must take into consideration the kind of competition in the target market and the cost of the whole marketing mix. Other considerations to be made in pricing decisions are customer reaction to possible prices, current practices as to markups, discounts, and other terms of sale, and finally, legal restrictions on pricing. Price is an important consideration in food marketing because if a customer will not accept the price, all of the planning decisions and efforts could be wasted.

Living Gluten Free

Living Gluten Free

A beginners guide that will reveal how living "G" free can help you lose weight today! This is not a fad diet, or short term weight loss program that sometimes makes you worse off than before you started. This is a necessity for some people and is prescribed to 1 out of every 100 people on earth by doctors and health professionals.

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