Product Development

Product development involves offering new or improved products for a present market. In the food industry, competition is strong and dynamic, making it essential for companies to keep developing new product. New product planning is not optional, it must be done just to survive in today's changing markets. A new product is one that is new in any way for the company concerned. According to the Federal Trade Commission (FTC), a product can only be called new for six months and only if it is entirely new or changed in a functionally significant or substantial respect. The cost of new product introductions can be high. Experts estimate that consumer-product companies spend at least $20 million to introduce a new brand and 70-80% of these new brands are flops (7).

Sleeping Sanctuary

Sleeping Sanctuary

Salvation For The Sleep Deprived The Ultimate Guide To Sleeping, Napping, Resting And  Restoring Your Energy. Of the many things that we do just instinctively and do not give much  of a thought to, sleep is probably the most prominent one. Most of us sleep only because we have to. We sleep because we cannot stay awake all 24 hours in the day.

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