Size

The PDP must be large enough to accommodate all mandatory label information with clarity and conspicuousness, and without obscuring or crowding by designs or vignettes. The size of the PDP determines the minimum letter height for some of the mandatory information contained in the

PDP. The area of the PDP is the same in similar-size packages, regardless of the size of the label. It is not the size of the label but the size of the container that determines the area of the PDP. For example, if a product carries a spot label, it is not the size of the label that determines the area of the PDP, but rather the area of the surface displayed to the consumer.

Rectangular Packages. For rectangular packages, one entire surface of the package is considered the PDP. Typically the PDP appears on the largest surface of the package. Multiply the height times the width of that surface.

Area of PDP = height X width

Cylindrical Containers. For cylindrical (or nearly cylindrical) containers, such as jars, bottles, and cans, the PDP is considered 40% of the height multiplied by the circumference of the container. If a spot label is used, the area of the PDP is still determined by this formula.

PDp area = (height X circumference) X 0.40

Cone-Shaped Containers. For cone-shaped containers, such as jars, bottles, cans, and tubs, the PDP is considered 40% of the height multiplied by the circumference of the container. To determine the circumference, measure both the widest and the narrowest circumferences and average the two numbers.

PDP area = height

/widest circumference + narrowest circumference\

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