The Kosher Market

The kosher market covers more than 30,000 products in the United States. In dollar value, about $35 billion worth of products have a kosher marking on them. The actual consumers of kosher food, that is, those who specifically look for the kosher mark, are estimated to be about 6 to 8 million Americans, and they are purchasing almost $2 billion worth of kosher product each year. Only about one-third of the kosher consumers are Jewish; other consumers include Muslims, Seventh Day Adventists, vegetarians, people with various types of allergy—particularly dairy, grain, and legume—and other consumers who value the quality of kosher products. "We report to a higher authority" was the ad claim for Hebrew National hot dogs. AdWeek Magazine has called kosher "the Good Housekeeping Seal for the 90s." By undertaking kosher certification, food companies can incrementally expand their market by opening up new markets.

Although limited market data are available, the most dramatic data about the impact of kosher have been provided by Coors when they went kosher. According to their market analysis, their share of the Philadelphia market went up 18% on going kosher. Somewhat less dramatic increases were observed in other cities in the Northeast.

Homemade Pet Food Secrets

Homemade Pet Food Secrets

It is a well known fact that homemade food is always a healthier option for pets when compared to the market packed food. The increasing hazards to the health of the pets have made pet owners stick to containment of commercial pet food. The basic fundamentals of health for human beings are applicable for pets also.

Get My Free Ebook

Post a comment