Irregularly Shaped Packages. For containers of other shapes, 40% of the total surface of the container is considered the PDP. If there is an obvious surface to serve as the PDP (eg, top of a triangular or circular package of cheese), this entire surface should be measured. For extremely irregular containers, substitute an easily measured container of the same capacity.

PDP area = total surface area X 0.40 PRODUCT IDENTITY STATEMENT

The product identity statement communicates what the product is. It includes the name of the food as well as any other defining characteristics, such as the form of the food, if it is an imitation food, or if it contains certain ingredients.

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The Mediterranean Diet Meltdown

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