Setting up the commercialisation

The first activities in the product commercialisation are to agree on the aim, the resources and the final definition of the product and consumer relationship by developing an integrated project plan, and finalising the market and the product as shown in Fig. 3.10. All the people who are to be involved in the commercialisation need to be in the discussion, together with the product designers, so that there is technology integration between the design and the commercialisation. The


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