Think break

1. Consumers determine market success - reflect on this statement, its accuracy and its implications for fresh fruit product development.

2. Consider carefully and weigh the relative advantages and disadvantages of using available local and expert opinion, contrasted with randomised consumer research, in exploring the required eating characteristics, flavour and appearance in the PD Process for fresh fruit.

3. This study is of a very long-term exercise for a corporate entity, with increasingly limited product flexibility as the development progresses. What are the implications of this for product development management, organisation and operation?

4. How important do you think metrication is as a determinant in decision making in the PD Process? Therefore, because metrication is often difficult, and sometimes very difficult, how much management and technical effort should be devoted to it relative to the exercise of less formal and more qualitative judgement? Short term for a product? Long term for an organisation?

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