Think break

1. Discuss whether this whey protein isolate product was market- or technology-driven. Was this important? Do you consider it made any difference to the development pattern? To the launch?

2. Why do you think the promotion was largely directed to food technologists? Could other promotional targets have been usefully added? Substituted?

3. List the major criteria you think are essential to success in the health food market. Taking your local environment, do you think that a product such as this one would be successful, and why? What developments in the local culture might make it more successful?

4. What special features can you instance that distinguish food ingredient development from that of other food products?

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