Think break

1. Review the consumer research methods available and discuss their use in product development if your company is: (a) a specialised ingredient supplier to the baking industry,

(b) a manufacturer of dried soups in small consumer packs for convenience stores,

(c) a large-scale sugar refiner marketing individual packs of sugar to coffee shops,

(d) a manufacturer of consumer margarine products for supermarkets.

2. Consider your company's consumer research budget in relation to that for advertising and promotion, and set out your view of their relative significance on overall profitability.

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