Think break

1. What are the major problems that your company has encountered during commercialisation and launching of a radical new product? What outside agencies has the company used to solve these problems?

2. How do you judge outside agencies providing marketing research, engineering consulting, packaging design and advertising design during commercialisation?

3. How are the distribution/wholesaling operations of marketing to the food service industry similar to and different from those of the food retailing industry? If you had been marketing to retailers, and had a line of new products designed for small family restaurants and takeaways, how would you design the distribution for these products?

4. What are some of the problems involved in exporting a new product into an overseas market? What investigations would you make to identify any import controls and also internal food regulations for the food product? What outside agencies could you use?

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