Cognitive Resource Theory


COGNITIVE-SALIENCE MODEL OF HUMOR. The cognitive-salience model of humor assumes that - in the experimental manipulations of materials in humor studies - a cognitive set for processing sexual and aggressive stimuli occurs more easily than that assumed by motivational theories in which a drive/motive state is modified. In one test of this model (Kuhlman, 1985), participants gave humor ratings to three sets of jokes containing "salient," "taboo," and "neutral" themes; the salience category required participants to rate jokes under one of three conditions: control; before taking an exam; and 20 minutes after beginning an exam. Results did not confirm the hypotheses derived solely from the cognitive-salience model; on the other hand, motivational factors were observed to be associated with high humor ratings. It may be suggested, based upon such experimental studies, that a conceptual integration of both cognitive and psychoanalytic/motivational mechanisms of humor may be the most fruitful approach to take for analyzing the humor experience. See also COGNITIVE THEORIES OF HUMOR; HUMOR, THEORIES OF; MOTIVATIONAL THEORIES OF HUMOR. REFERENCES

Goldstein, J. H., Suls, J. M., & Anthony, S. (1972). Enjoyment of specific types of humor content: Motivation or salience? In J. H. Goldstein & P. E. McGhee (Eds.), The psychology of humor: Theoretical perspectives and empirical issues. New York: Academic Press. Kuhlman, T. L. (1985). A study of salience and motivational theories of humor. Journal of Personality and Social Psychology, 49, 281-286.

Conquering Fear In The 21th Century

Conquering Fear In The 21th Century

The Ultimate Guide To Overcoming Fear And Getting Breakthroughs. Fear is without doubt among the strongest and most influential emotional responses we have, and it may act as both a protective and destructive force depending upon the situation.

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