Factor Theory Of Learning

LEARNING THEORIES/LAWS.

FACULTY THEORY. See MALE-BRANCHE'S THEORIES; MIND/MENTAL STATES, THEORIES OF; TRANSFER OF TRAINING, THORNDIKE'S THEORY OF.

FAILURE, LAW OF. See MURPHY'S LAWS.

FALSE-CONSENSUS EFFECT. This form of social psychological assimilation (i.e., examining the discrepancy between one's own attitude and that of a persuasive message or source) was introduced by the Canadian psychologist Lee David Ross (1942- ). The false-consensus effect refers to an intuitive tendency for the individual to overestimate the extent to which other people share one's own attitudes, behaviors, and beliefs. For example, in the context of social perception/attribution, one tends to assume that his/her own responses and behaviors are more common than, in fact, they really are; and, also, to consider alternative responses or behaviors (to one's own) as uncommon, inappropriate, or deviant from the norm. The false-consensus effect, as a tendency to assume that personal traits are common in others, usually occurs because a person tends to connect or affiliate with others of similar status who tend to have opinions in common. See also ASSIMILATION-CONTRAST EFFECT; ASSUMED SIMILARITY BIAS EFFECT; ATTRIBUTION THEORY; ORGANIZATIONAL/INDUSTRIAL/SYSTEMS THEORY.

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